Popular toys from the 90’s
While the mere mention of certain toys strike fond memories of love to many, there were some that came to be in the 90’s that changed the face of toy making as we know it. With the birthing of collectible comic character figurine trading on the rise, we say a number of companies try to cash in on the newest trend to sweep the masses of young minded children. While the implementation of the figuring into the child’s toy box was nothing new, the way that they were being marketed was. With the birth of Wizard magazine in the 90’s, comic figurine enthusiasts had a official price guide for all of their hard to find collectibles. These price guides painted the older figures from the 80’s in such a valuable light monetarily, which made these new comic figurine dolls grow in popularity. There were a number of toy manufacturers that jumped onto the
bandwagon like Toybiz, and Mattell. Following the vast amounts of overwhelming success from the 1990 Batman movie, you saw a huge increase in toy sales form every comic book genre, not just the ones depicted in recent film. Some of these companies cashed in on making these figures in very poor craftsmanship qualities, since they were being made in such great numbers. This left the market over saturated with less than authentic looking figurines from the blockbuster movie series. One good thing about the explosion of the comic book character figurine market is how far the artform was later pushed by artists like McFarlene. Not only will the comic genre change over the years, so will figures.











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